If you are going to hire somebody to build links to your website you have to make sure that you hire the best company. Getting your site to the top of the search engines is very competitive, if you don't hire the best then somebody else will and they will soon out rank you. Fortunately it is pretty easy to tell who is best at building links.
One of the great things about trying to choose a company to build back links for your website is that it is very easy to determine just how good they are at their job. After all you are most likely to find them through their website. That means that they are going to have to perform the same service that you are hiring them for on their own site. This makes it easy to see just how well they have done at it.
The first thing that you are going to want to look at is how their site ranks for relevant search terms. You should know what terms you would use to find a back link generation service, if they can't rank well for these then they are probably not very good at their job. The number of links themselves are meaningless, it is how they help improve in the search rankings that matters. If the company that you are considering hiring can't get their own site to rank well it is unlikely that they will be able to get your site to rank well.
The next thing that you are going to want to look at is the type of links that they have pointing at their site. If the links that they have coming into their site are all low quality links like blog comments then it is a sign that they don't know what they are doing. You want to make sure that the links are from in the text of sites that are relevant to the topic of their site. There are lots of tools that you can use to determine where the links to their site are coming from, many of them are free.
It is also important to make sure that you look at the anchor text that is being used in the links that are going to their site. The anchor text is simply the text that is used in the link. It should use the search terms that they are trying to rank for but should also not use the same terms for every link. If they don't mix up the anchor text it is just a matter of time before they will be punished by the search engines. This is another sign of a company that don't know what they are doing.
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