Statistics show that there are over 14 million searches for the term "restaurant" every month. Having a functional restaurant website can help you attract more customers and grow your business. Link building and search engine optimization play a key role in your marketing campaign. Showing up on the first page in search results is one of the most coveted rewards of using these strategies. Here are a few link building tips that will help you improve your restaurant occupancy and gain popularity online:
Focus on Local SEO
Search for local business directories and create listing for your business. If a listing exists, you need to claim the listing. Make sure the information displayed about your restaurant is accurate and complete. Wouldn't you rather have your own professional pictures on there than a number of mobile photos from random sites?
Listing your restaurant on Bing Maps, Google Maps and other local directories will help you gain exposure for your business. Additionally, you will get valuable backlinks to your website. Many business owners use a backlink tool, but it is better to focus on organic link building for long term results.
Make Your Website Search Engine Friendly
When setting up your website, make sure everything is indexable. Some restaurant websites are built entirely from images, which is why they are losing valuable traffic. Embedding your text in images means that no search engine spider will ever know what is written there. Offer your menus as a page, not just PDF files. Include relevant keywords and key phrases.
Group Deal Sites
Increasingly more business owners and companies are using group deal websites to promote their business and gain new customers. These sites give you the opportunity to expand your brand throughout your community and build high quality links.
Contribute to Other Sites
Contact other bloggers and website owners in your niche and offer to write content for their sites. Focus on sites that are relevant to your topic. For example, you can write about one of the most popular dishes available at your restaurant and post your article on a recipe blog. This way you will get quality one way links and increase your visibility on the Internet.
Conference and Event Partnership
Another great way to build inbound links and promote your restaurant online is searching for special events or conferences that are taking place in your city, and then offer discounted rates for those who attend these events. You can also partner with museums and other attractions that are popular among travelers and locals, and offer exclusive discounts to their customers.
Choosing the Right Link Building Campaign How to Use Blogs for Search Engine Optimization and Backlink Building Backlink Building: How to Use Blog Commenting to Get Quality Backlinks Backlink Building: How to Use Q and A Sites to Build Better Links Tips to Launch an Effective Back Link Campaign The Importance of Link Diversity
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